Here’s something I don’t get

A 30-second ad during the Super Bowl cost $2.7 million dollars earlier this year.

TV-buying executives say Sen. Barack Obama’s buy of a half hour of ad time on CBS and NBC will cost the campaign between $2 million and $2.5 million. (source)

Now, I know that there are special political rates for advertising, but how can a single 30-second spot on one network cost more than an entire half hour purchased on two networks? I’m not accusing anyone of anything improper, but I don’t get it. Granted, more people watch the Super Bowl than will likely watch this ad, but shouldn’t a half-hour of prime time on two networks cost more than that? What am I missing?

Quote of the Day

“A good government implies two things; first, fidelity to the objects of the government; secondly, a knowledge of the means, by which those objects can be best attained.”

— Joseph Story (Commentaries on the Constitution, 1833)

Reference: Story, Commentaries on the Constitution, 206

Quote of the Day

“A good government implies two things; first, fidelity to the objects of the government; secondly, a knowledge of the means, by which those objects can be best attained.”

— Joseph Story (Commentaries on the Constitution, 1833)

Reference: Story, Commentaries on the Constitution, 206