Here’s something I don’t get

A 30-second ad during the Super Bowl cost $2.7 million dollars earlier this year.

TV-buying executives say Sen. Barack Obama’s buy of a half hour of ad time on CBS and NBC will cost the campaign between $2 million and $2.5 million. (source)

Now, I know that there are special political rates for advertising, but how can a single 30-second spot on one network cost more than an entire half hour purchased on two networks? I’m not accusing anyone of anything improper, but I don’t get it. Granted, more people watch the Super Bowl than will likely watch this ad, but shouldn’t a half-hour of prime time on two networks cost more than that? What am I missing?

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